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Ashley Kay

  • Ski, Snowboard
  • Courchevel, Meribel & Mottaret, Val d'Isere, Megeve, La Plagne, Tignes, France
  • First Tracks Ski Coaching

Overall rating: 4.9/5

Based on 15 reviews
Review Ashley Kay

These are the types of lesson I teach & my average review score for each

  • Kids

    Children 0-16 years of age?

    Whether they're first timers, little red riders or even bashing down the black runs these instructors will provide a safe and fun learning environment for your young ones.

    Kids 5.0/5
  • First Timers

    Never put on a pair of skis or a snowboard?

    Then these instructors will start you right from the basics and give you a great introduction into snowsports.

    First Timers 0/5
  • Beginners

    Been once, twice or maybe a few years ago?

    The green-to-blue cruiser instructor will work to build on this foundation, improve confidence and help you to explore more of the mountain.

    Beginners 0/5
  • Intermediates

    Feel like you can get around ok but want to improve?

    Whether you have just found your feet on the slopes or have been plateauing for a while, these instructors will help you move on to the next stage.

    Intermediates 4.8/5
  • Private Tuition

    Interested in private tuition for you, the family or a few friends?

    These instructors specialise in tailoring lessons specifically to your individual needs.

    Private Tuition 5.0/5
  • All Mountain Skills

    Want to challenge yourself and explore the whole mountain?

    These instructors are for the more advanced skier. Whether it is carving, steeps, bumps or more ? these guys will help you fine-tune your skills.

    All Mountain Skills 0/5
  • Powder Hounds

    Dream of fresh tracks and exploring off the beaten track?

    Find a qualified guide or instructor to show you the best way to experience the magic of fresh powder!

    Powder Hounds 0/5
  • About Me

    Skiing has been my life. As a child I learnt to ski on a dry slope in Lancashire, in my teens I ski raced on mountains all over the world for Great Britain and at the age of 22 I moved out to live in the French Alps and qualified as a ski and snowboard instructor.

    I have specialized in private tuition, coaching and guiding of kids and adults in Courchevel and the surrounding resorts. I enjoy working with all levels, abilities and ages. My work ethics match perfectly with Courchevel because we really take care of you from the moment you arrive until the moment you leave. Many people return to Courchevel year after year which is always a good sign.

    In 2006 I set up First Tracks Ski Coaching, a team of like minded professionals with a shared vision of what ski all about - having fun on snow.

    My favourite time of the winter is March and April when we can make the most of "Spring Snow" conditions which has to be experienced to believe - paradise. Even intermediates can discover this well kept secret and kids LOVE IT!

    My favourite quote; "Dream it, believe it, achieve it!".

    See you on the slopes,

  • You should book a lesson with me because...

    I have a lot of fun working with kids and they generally love skiing with me.
    I like coaching adult beginners and intermediates giving them a strong base and lots of confidence.
    20 years of experience in Courchevel, Meribel, Val d'Isere and Megeve mean that I know these ski areas very very well both on and off piste.
    My speciality is adapting to the specific needs and wishes of my clients.

  • My favourite quote...

    Dream it - Believe it - Achieve it

  • Favourite Food

    White truffle from Alba in Italy

  • A superpower if would love to have

    To fly

  • In the summer you will find me...


  • I'm Sponsored by...

I currently work for...

First Tracks Ski Coaching

First Tracks is a small team of like minded professionals sharing the same simple vision of what skiing and snowsports are all about - having fun on snow without compromising your safety.

We teach, guide and coach all levels of skiers and snowboarders. We enjoy working with toddlers, kids, teenagers and adults. All of our coaches have different personalities and have differing strengths and weaknesses. Our main concern with our new clients is about finding the right instructor for you. The mountains can be a hostile environment and it's important that you are with someone that you trust and understand. The instructor of course also has to understand you! We will build your confidence beyond your expectations - guaranteeed.

Specialists in private tuition, coaching and guiding of private groups, families and friends our strength is our flexibility and adaptability.
We will literally bend over backwards to make sure you have the best ski holiday you've ever had. For us that's not to hard to do the first few times we ski together, the challenge comes once we've been skiing together for several years!

We speak English, French, Russian, Spanish, Portuguese & German..

We look forward to hearing from you very soon.

Best Regards,
Ashley Kay and all of the coaches at First Tracks

Visit their profile

I have previously worked for...

Ski School Resort Country Start Date End Date
Ecole du Ski Fran├žais Courchevel 1850 France Dec 1995 Apr 1997
ESF Champagny-en-Vanoise (La Plagne) France Dec 1992 Apr 1995


  • The highest Ski Qualification I hold is:

  • I also hold these qualifications:

    ESF - Moniteur de Ski


  • The highest Snowboard Qualification I hold is:

  • I also hold these qualifications:

    ESF - Moniteur de Ski

I have been teaching since...


My Complete Gear List

Type Make Model Why?
Skis Any Any To ski
  • 1 Review

  • 5 Reviews

  • 10 Reviews

Overall rating: 4.9/5

Based on 15 reviews
  • Professionalism
  • Enjoyment
  • Communication
  • Quality
  • Improvement
  • Value

Latest Client Reviews

  • 5.0/5
    Flag as Inappropriate

    Just back from an afternoon lesson with Ashley, he helped to correct some of the bad habits I have slipped into. Had a great time and once we w... More...

  • 5.0/5
    Haf Jones
    Flag as Inappropriate

    Dear Ashley, Home again after a brilliant week in Courchevel, Ewan was excellent and everyone improved especially the kids with whom he proved t... More...

  • 5.0/5
    Mike Foster
    Flag as Inappropriate

    Not only is Ashley a great guide and instructor, he realises that lunch is an important part of a day's skiing and always provides good venues fo... More...

Latest Activity
  • Alex White
    • Hi Ashley, great to have you on and building up your reviews already! Alex

      Flag as Inappropriate
      • Ashley Kay

        Spring is on it's way, but there's still another 2 months to ski, so book that holiday! You want it, you need it, so do It!!

        Flag as Inappropriate
A private lesson with me starts at just... €85 per hour
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